Sony Bravia 6 OLED TV challenges LG, Samsung
Sony's new Bravia 6 OLED TV starts at $1,300. It comes in five sizes with four HDMI 2.1 ports, competing with LG's C6 and Samsung's S90H models.
Sony has launched a new mid-range OLED TV called the Bravia 6. According to a report by TechRadar, prices for the set start from $1,300 in the US, with international pricing to follow.
The Bravia 6 is positioned below Sony's higher-end Bravia 8, Bravia 8 II, Bravia 7 II, and Bravia 9 II models in the company's 2026 lineup. It is available in five screen sizes. Sony's marketing promotes "OLED essentials, now within reach."
Key features and specifications
The TV is equipped with the MediaTek Pentonic 800 chip. This provides four HDMI 2.1 ports that support 4K resolution at 120Hz and variable refresh rate. The Bravia 6 also supports Dolby Vision, Dolby Atmos, DTS:X, auto low latency mode, and HDMI eARC.
It runs on the Google TV operating system. The report notes that the competing LG C6 uses webOS and the Samsung S90H uses Tizen. All three systems support every major streaming service, though there is universal disagreement in the TV community over which is best.
Comparison with rivals
The source provides a direct comparison of key specifications across the three competing mid-range OLED TVs.
| Feature | Sony Bravia 6 | LG C6 | Samsung S90H |
|---|---|---|---|
| Available Sizes (inches) | 48, 55, 65, 77, 83 | 42, 48, 55, 65, 77, 83 | 42, 48, 55, 65, 77, 83 |
| HDR Support | HDR10, Dolby Vision | HDR10, Dolby Vision | HDR10+ |
| Audio | Dolby Atmos, DTS:X | Dolby Atmos | Dolby Atmos |
| Gaming Features | HDMI-spec VRR | HDMI-spec VRR, Nvidia G-Sync, AMD FreeSync Premium | HDMI-spec VRR, G-Sync, FreeSync Premium Pro |
| Maximum Refresh Rate | 4K @ 120Hz | 4K @ 165Hz | 4K @ 165Hz |
For gamers, the Sony supports variable refresh rate based on the standard HDMI 2.1 specification. The LG and Samsung models offer additional support for Nvidia G-Sync and AMD FreeSync technologies. The LG and Samsung also support a higher maximum refresh rate of 165Hz at 4K, compared to the Sony's 120Hz.
This difference has led to speculation. Multiple outlets have reportedly suggested the Bravia 6 uses a new, more affordable OLED SE panel, which is also used in LG's B6 model. The source states that the OLED SE panel is capable of 144Hz, so the Sony's 120Hz limit does not confirm the panel type.
If the rumor is true, the LG C6 and Samsung S90H would have a clear advantage in panel brightness and color reproduction, according to the report. TechRadar loved the performance of the LG C6 and found the Samsung S90H's display came very close in initial impressions.
Performance and pricing considerations
Sony has built a reputation for excellent motion handling, upscaling, and picture accuracy. However, the report notes this often results in a dimmer-looking picture than competitors, even when using the same panel. The Bravia 6 might be using a dimmer panel to begin with.
On price, the $1,300 Sony Bravia 6 directly competes with the LG C6, which has a regular price of $1,299. The Samsung S90H was available for $1,199 at the time of the report's writing. The 48-inch LG B6, which reportedly may share a panel with the Sony, was available for just $799.
The mid-range OLED market will be tough for Sony. The company is described as cautious about discounting, while LG and Samsung are very aggressive. The Bravia 6 could become the cinephile's choice if its performance matches its price. The final outcome may depend on the panel used.
