Tim Cook Ends Run as Apple CEO

Tim Cook's tenure as Apple's chief executive officer ended. He led the company after succeeding Steve Jobs in 2011, a period during which Apple became a dominant global force. Cook communicated his departure in a final letter to Apple staff, which was reported by Bloomberg and 9to5Mac. For more on the company's performance, see our stats and standings pages.

Cook's Final Message to Staff

In his message, Cook expressed deep affection for the company and its team. He stated that the day was one he always knew would arrive, yet found it difficult to believe had finally come. Cook thanked employees for their support and described the privilege of leading them as the honor of a lifetime.

He attributed any success during his leadership entirely to the Apple team. Cook praised the staff for bringing out the best in him and called them an extraordinary group of people.

Apple's Culture and Purpose

Cook highlighted what he sees as Apple's special culture, which he believes triumphs over everything. He argued that this culture, not captured in an annual report, is what makes the company unique. The shared belief is that their work matters and they have a responsibility to improve the world.

This purpose, Cook suggested, existed within employees before they joined Apple. It is what attracted them and continues to drive their daily work. He credited the collective effort for creating something far greater than any individual could achieve alone, calling this collaboration the secret to Apple's success. The goal, as once described by Steve Jobs, is to leave a dent in the universe.

The Leadership Transition

Cook clarified that he is not leaving Apple but is stepping away from the CEO role he loved. He admitted he will miss the work and leading the team, even as he feels at peace with his decision. He expressed confidence in his successor, John Ternus.

Cook described Ternus as brilliant, wonderful, and capable. He stated that few people understand what it takes to build world-changing products the way Ternus does. Cook said he is enormously excited for Ternus's leadership. Details on the new leadership structure can be found on our squad page.

In closing, Cook reiterated his appreciation for the staff. He expressed hope that they remain proud to be part of Apple and continue to give their best. He looks forward to seeing employees in his new role at Apple Park and around the world.

The letter was signed, "With all I have and all I am, I am always Yours, Tim."